PayPal has hit high street fashion stores
Paypal On The High Street
PayPal has released its new mobile payment app today allowing shoppers to pay for items on their smartphones instead of reaching for their purses.
Aurora Fashion, owner of leading women’s fashion stores Oasis, Karen Millen, Coast and Warehouse has been the first company to put the new payment process in place in all of their 230 nationwide stores.
This is only available in these women’s stores at the moment so unless you fancy treating your partners then all men will have to be patient and wait until it reaches your favourite stores.
The process is very simple to use. You simply download the PayPal shopping app on your smart phone, enter a unique pin, find your favourite items of clothing when in store, try them on and if you wish to buy it you find a member of staff carrying an iPad and get them to scan the item you wish to buy then scan the barcode that appears on your mobile phone screen.
Once you have finished browsing you head to the check out where the cashier will scan your phone screen and pop your items in a bag. No need for your purse or for a receipt to be printed. It is genius.
Many of you think this is a great idea and will reduce queues and shopping time because you will no longer need to rummage through your hand bags to find your card.
Paypal usage has grown massively and is fast becoming the accepted online payment standard for traditional high street brands as well as for all the ‘new comer’ web stores.
With online security being such a huge issue for so many people, confidence is an important factor that will often make the difference between making a sale and losing out. Many otherwise eager online shoppers often cite security issues as a reason for not buying online. The more that can be done to keep customers safe, the more sales you will make.
eCommerce payment standards are easy to meet as a retailer if you use Paypal for eCommerce transactions.